diazpartyof3

Category: marketing

  • The Motherload of Travel

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    by

    Jessica Alyssa Diaz
    in

    Part 2: How Hospitality Brands Can Market Better to Moms Hotels and Airbnbs spend millions crafting glossy marketing campaigns of picture-perfect getaways. But these images don’t reflect the reality uncovered in the interviews I conducted in Part 1 of this series. Working moms want accuracy, support, and details — not fantasy. And because they’re the…

  • The Motherload of Travel

    —

    by

    Jessica Alyssa Diaz
    in

    Part 1: How Busy Moms Juggle the Myths and Realities of Traveling The travel industry sells a fantasy of effortless escapes, but for working moms, travel is anything but carefree. These planners, packers and problem-solvers drive 80% of all household travel decisions, aiming to make the most of every trip. Because behind every boarding pass…